Broadway goes for a dip

Overall box office sees summer sales slip

Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office.

It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over the already potent tallies each had posted the prior frame. Two rock outings, one contempo and one retro — “American Idiot” ($822,208) and “Rock of Ages” ($571,896), respectively — also stepped up a bit.

Tony winner “Memphis” ($896,674), on the other hand, didn’t sustain its push toward the $1 million mark, sliding by about $60,000.

But that tuner wasn’t alone: The majority of shows on the boards posted declines. “Come Fly Away” ($526,565), which announced its closing date last week, sank by almost $50,000 and played to auds at 48% of capacity.

The post-hiatus sales of “A Little Night Music” ($430,467), with new cast members Bernadette Peters and Elaine Stritch in place, remained on the low side during a week that accommodated critics perfs and the show’s re-opening. It remains to be seen whether the press response to the new cast can push B.O. toward the high tallies the show earned when it was toplined by Catherine Zeta-Jones.

Also subtracting from the overall Broadway pot was the final week played by “Harry Connick Jr. in Concert on Broadway” ($723,455 for five perfs), down significantly from the $1 million-plus the show took in from six perfs the previous frame.

Overall Main Stem sales slipped by about $600,000 to $20.1 million for 25 shows on the boards. Street-wide dip may indicate an initial tapering of summer B.O., which often gradually declines in advance of the traditional Labor Day dropoff.

More Legit

  • Allelujah! review

    London Theater Review: 'Allelujah!' by Alan Bennett

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

  • A Monster Calls review

    London Theater Review: 'A Monster Calls'

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

  • Sisterhood of the Traveling Pants

    'Sisterhood of the Traveling Pants' Stage Musical in the Works

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

  • Joe Morton

    Joe Morton, Daphne Rubin-Vega Among Rebel Verses Guest Performers (EXCLUSIVE)

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

  • The Lehman Trilogy review

    London Theater Review: 'The Lehman Trilogy,' Directed by Sam Mendes

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

  • elizabeth perkins First Time in Variety

    Elizabeth Perkins on Her Early Film, Stage Roles

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

  • 'Mary Page Marlowe' Review: Tatiana Maslany

    Off Broadway Review: 'Mary Page Marlowe'

    Broadway sales softened just a bit last week, with a number of shows on the Main Stem experiencing dips — many of them minor — at the box office. It was big-name family offerings that bucked the downward trend, with “Wicked” ($1,720,540), “The Lion King” ($1,643,193) and “Mary Poppins” ($1,193,680) all rising a bit over […]

More From Our Brands

Access exclusive content