NEW YORK The Fourth of July fireworks helped contribute to a fizzling Broadway B.O. during Week 6 (June 28-July 4), with sales sliding at the majority of shows.
Only a few productions triumphed over the holiday weekend’s distractions to post gains, including “Fences” ($1,164,529), which hit yet another new high in the second-to-last week of its limited engagement.
Meanwhile, last-minute biz brought new crowds out to “Next Fall” ($257,274), up a whopping 43% in its final frame.
Otherwise, shows all over the Rialto saw sales slip. Contributing to the downturn were the temporary absence of “A Little Night Music,” on hiatus until later this month, and the permanent loss of “Red” and “Hair,” both among shows that shuttered June 27.
Overall Main Stem sales were off $3.5 million to $18.8 million for 26 shows on the boards. Attendance fell nearly 30,000 to 218,878 or 81% of capacity. That’s less than the 89% logged last year when there were only 24 productions and fewer seats to fill
The 22 musicals grossed $16,936,326 for 89.4% of the Broadway total, with attendance of 195,058 at 81.1% capacity and average paid admission of $86.31. The four plays grossed $2,004,894 for 10.6% of the total, with attendance of 23,820 at 79.9% capacity and average paid admission of $84.17. Average paid admission was $86.08 for all shows.