Art Machine, the company aligned with Hollywood-based entertainment marketing org Trailer Park, has expanded into New York with an eye toward serving a client base in Broadway and live entertainment.

Art Machine, which specializes in print and cross-platform campaigns, and Trailer Park have previously worked with legit clients including the touring incarnation of “Rock of Ages” and the Sin City offerings “Peep Show” and “Phantom — The Las Vegas Spectacular.” Company recently provided creative concepts for the developing tuner version of “James and the Giant Peach,” which opens at Connecticut’s Goodspeed Musicals in the fall.

Julian Roca has been upped to the newly created post of veepee of live entertainment and will be based in Gotham.

Roca said the company, given its cross-platform work and ties to Trailer Park (with which Art Machine merged in 2007), can position itself as a full-service provider for a Broadway production aiming to establish itself as a brand. The company’s Hollywood campaigns have included theatrical and home entertainment work for “Avatar,” “Clash of the Titans” and the “Saw” and “X-Men” franchises.

The pool of Broadway advertising and marketing agencies isn’t a crowded one, with two companies, Serino Coyne and Spotco, responsible for the lion’s share of work. Art Machine could potentially work separately or in tandem with other orgs such as those.