Warner Bros. has picked up Kevin and Dan Hageman’s high-concept pitch for a live-action/CGI hybrid about the fictional Acme Corp., the purveyor of outlandish products shown in vintage Looney Tunes cartoons.
Untitled pic won’t feature characters from the Looney Tunes universe, even though Acme products appeared most prominently in the Road Runner/Wile E. Coyote series — often with disastrous results for Wile E. Coyote.
Warners, like other studios, is always looking for ways to mine its stable of characters and stories.
In this case, the Hageman brothers came up with an approach that caught the studio’s attention.
Mark Bauch is co-producing and Jon Berg is overseeing for the studio.
Dan Lin and Roy Lee are producing the pic, a potential franchise for the studio. Lin’s a Warner-based producer on the “Sherlock Holmes” pics and “Godzilla.” Lee’s also a producer on “Godzilla.”
The Hagemans are repped by CAA and Underground Entertainment.