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Warner Bros. marketing maven dies

Kallet managed advertising campaigns for studio

Richard Kallet, a veteran motion picture advertising exec for 24 years at Warner Bros., died Oct. 9 in Los Angeles from lung cancer. He was 72.

Kallet, who would become vice president of co-op advertising, arrived at the studio in 1975 and worked on hundreds of the studio’s major theatrical releases, including such iconic films as “Superman,” “Purple Rain,” “Batman,” “Lethal Weapon,” “Chariots of Fire” and “The Unforgiven.”

Responsiblities included originating and implementing campaigns for Warner Bros. pics, and determining the size of newspaper ads in hundreds of publications across the country. He dealt in all types of print media and often changed campaigns on the fly, depending upon the box office success or failure of a particular release.

“He taught me everything I learned about the busineess” said Jo Ann Lichstein, the current director of co-op advertising at Warner Bros., and who called Kallet a great friend and mentor. “He could remember all kinds of deadlines and say, ‘That’s what we did on a film 20 years ago.’ He was a mensch.”

Survivors include a wife, Joan; a daughter, Lesley Kallet Rose, an exec with AOL; and a granddaughter.

Donations may be made to the National Lung Cancer Partnership at nationallungcancerpartnership.org.

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