Summit Entertainment — best known for the teen angst of its “Twilight” films — reached an older demographic at Monday’s preem of “Red” at the Chinese.
“We always thought that the comedy was key, particularly with Helen Mirren — the queen — not being someone you think of with a gun,” said Summit co-topper Patrick Wachsberger at the Roosevelt after-party.
“This one turned out to be a lot funnier than I expected,” pic’s Morgan Freeman said.
Erich Hoeber, who began developing the script in 2003 with brother and writing partner Jon, said he was particularly pleased that Mirren made it into the film along with a plush toy pig carried by John Malkovich’s character.
“We actually wrote it with her in mind, which usually isn’t that good an idea,” Hoeber reflected. “The pig was originally going to be a pinata, but we had to change it when part of the story wasn’t in Mexico any longer.”
Mirren wasn’t able to attend the event due to filmmaking commitments elsewhere so spouse Taylor Hackford brought along a life-size cutout of her for the red carpet.