If exhibitors are the unsung heros of the entertainment industry, their presence was certainly made known at ShoWest’s closing night awards Thursday at the Paris ballroom in Las Vegas.

Most honorees paid tribute to exhibs, among them breakthrough female thesp Amanda Seyfried, saying, “Through all our hard work, it wouldn’t amount to much without you.”

The night’s emcee Billy Bush cracked-wise, “If you’re an exhibitionist, you should feel right at home here in Vegas.”

The night also honored “Avatar” producer John Landau and an absent James Cameron. In a plea to the crowd, Landau challenged exhibs “to never again let there be a bottleneck in the 3D industry.”

The 3D phenom was a mainstay at this year’s confab, with a few honorees making light of the topic, including comedy director of the decade Jay Roach.

“If comedy loves exaggeration, which it does, then this is a very humorous award,” he said before adding, “I’m trying to think of a 3D comedy right now.”