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Publicist Gruss dies at 84

She sat on Acad's board of governors

Veteran publicist Regina Gruss, who was a member of the Acad’s board of governors, died Aug. 1 in Los Angeles of complications from Alzheimer’s disease. She was 84.

Gruss worked on publicity for such films as “The Prime of Miss Jean Brodie,” “Valley of the Dolls” and “Funny Lady.”

She began her movie career in 1957 at MGM as the unit publicist on Doris Day’s “Please Don’t Eat the Daisies,” remaining at that studio for the next 8 1/2 years before moving to Twentieth Century Fox, where her credits included “Jean Brodie” and “Valley of the Dolls.”

She subsequently joined the Allen/Ingersoll Public Relations Co. before starting as an independent publicist.

During the 1970s, she worked on films including “The Sunshine Boys,” “The Goodbye Girl” and “California Suite.” She also handled the unit publicity on Robert Altman’s “California Split.”

In 1979 she was named advertising and publicity veep for Marble Arch Prods.

Besides serving on the Academy’s Board Governors, Gruss received the Publicists Guild’s Les Mason Award in 1979, after having been named its Independent Publicist of the Year on three previous occasions.

There were no immediate survivors.

Donations may be made in Gruss’ name to the Roze Room Hospice, 5455 Wilshire Blvd., Suite 810, Los Angeles, CA 90036.

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