Paramount is pushing back the release of Harrison Ford-Rachel McAdams comedy “Morning Glory” from July 30 to Nov. 12, saying it wants to position the pic closer to the year-end holidays.
Decision came in response to a test screening of the comedy, which also stars Diane Keaton, Patrick Wilson and Jeff Goldblum.
Roger Michell (“Notting Hill,” ) directed from a script by Aline Brosh McKenna (“The Devil Wears Prada”).
Comedy was produced by J.J. Abrams via his Bad Robot shingle and Michell. Bryan Burk also is a producer.
Set against the madcap world of morning television, storyline revolves around a desperate TV producer (McAdams) forced to take a job at the least successful morning show. She tries to revitalize the show by hiring a legendary anchor (Ford), who immediately clashes with his co-host (Keaton).
Exec producers are Sherryl Clark and Guy Riedel.
In its new release slot, “Morning Glory” opens one week after Todd Phillips’ Robert Downey Jr.-Zach Galifianakis comedy “Due Date.”
“Morning Glory” is currently positioned as the only femme-driven wide release on the calendar before and during the Thanksgiving holiday.