In a revision of its release plan, Paramount will open David O. Russell’s boxing pic “The Fighter” in a limited run on Dec. 10 before opening the film nationwide Dec. 17.
Move avoids a direct showdown with Sony Pictures and GK Films’ Johnny Depp-Angelina Jolie starrer “The Tourist,” a more commercial title that opens nationwide Dec. 10. “Fighter” had likewise intended to go wide on that date. Both appeal to an adult aud.
On its new date, “Fighter” will go wide alongside a pair of 3D pics, Warner Bros.’ family-friendly “Yogi Bear” and Disney’s “Tron Legacy,” with a hearty fanboy bent. Helmer James L. Brooks’ comedy “How Do You Know,” from Sony, also opens wide Dec. 17 and likely will attract a similar adult aud as “Fighter,” though the former could see more support among femmes.
“Fighter” toplines Mark Wahlberg and Christian Bale. Par is planning an awards campaign for the drama about Irish boxer Mickey Ward.
Par will use the limited launch to build critical support and word of mouth during the holiday play period.
Twentieth Century Fox’s “Avatar” and Sony’s “Did You Hear About the Morgans?” both opened wide during the comparable frame last year, debuting with $77 million and $6.6 million, respectively.