Newmarket Films and Wrekin Hill have skedded an unusual release strategy for Billy Joel docu “The Last Play at Shea,” with the show playing one-night-only stints on around 120 screens ahead of some venues extending the pic’s stay for a regular theatrical run.
Film, which preemed at the Tribeca Film Festival earlier this year, traces the history of the New York Mets and of Joel, who gave the final musical perf at Shea Stadium before its demolition. Helmed by Paul Crowder, pic includes interviews with ballplayers and musicians along with footage from the 2008 concerts.
Pic is produced by Spitfire Pictures, one of Exclusive Media Group’s labels, and Joel’s Maritime Pictures. Newmarket also is part of Exclusive.
“Last Play” hits theaters around the country for those one-night engagements Thursday, with some of those stays stretched to traditional runs.