IFC Midnight, the genre label of IFC Films, has partnered with Fantastic Fest in Austin, Texas, in a deal that will screen four recent IFC Midnight pickups at the fest later this month while making them simultaneously available on demand.
The new acquisitions, to be offered via VOD under the banner “Direct From Fantastic Fest,” are Philip Ridley’s “Heartless,” Abel Ferry’s “High Lane,” Josh Reed’s “Primal” and Simon Rumley’s “Red White and Blue.” As another element of the partnership, IFC Midnight will offer three 2009 fest entries — “The Human Centipede,” “The Good the Bad the Weird” and “Doghouse” — on demand as well.
Both “Red White and Blue” and “Heartless” are slated for theatrical release later in the fall.
New link between Fantastic Fest and IFC mirrors similar partnerships IFC has struck with SXSW and Sundance. Such team-ups allow VOD offerings to benefit from the publicity spotlight of a fest slot, while giving fests the opportunity to extend their brands beyond the core aud of local attendees.
Jim Sturgess topliner “Heartless,” making its U.S. bow, follows a disfigured young man involved with a gang of thugs who are not quite human, while “Red White and Blue,” a SXSW alum, centers on the relationships of a sex-obsessed young woman with two men. “High Lane” and “Primal” also make their Stateside preems at the fest, which runs Sept. 23-30.