Geoffrey Ammer exits Relativity Media

Marketing topper to leave co. following Overture acquisition

Geoffrey Ammer has resigned his post as prexy of worldwide marketing for Relativity Media. The amicable split comes on the heels of Relativity’s buyout of Overture Films.

Merging of Relativity and Overture essentially gave the company two marketing heads: Ammer and Overture’s Peter Adee.

Ammer hands the reins over to Adee, whose title at Overture was prexy of worldwide marketing and distribution.

Relativity CEO Ryan Kavanaugh made the announcement Tuesday. Ammer’s exit is effective immediately.

Ammer joined Relativity in January. Before Relativity, he was most recently prexy of worldwide marketing of the theatrical and home-entertainment division of Marvel Studios, where he was responsible for the marketing of Marvel’s first self-produced feature films: “Iron Man” and “The Hulk” and the early campaigns for the upcoming releases “Iron Man 2” and “Thor.”

Prior to Marvel, he was prexy of worldwide marketing at Sony Pictures Entertainment, where he led the marketing team that launched 28 No. 1 films, including “Spider-Man” and “Spider-Man 2,” “Hitch” and “Something’s Gotta Give.”

“We are very grateful for Geoffrey’s creative vision and contributions to Relativity’s successes,” Kavanaugh said.

“It has been my pleasure to work with such a talented team of filmmakers and staff during my time at Relativity,” Ammer said. “I wish them great success with their upcoming films.”

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