When Robert Marick took the reins of 20th Century Fox TV’s licensing and merchandising division last October, “Avatar” had yet to become Hollywood’s highest-grossing pic and “Glee” was just starting to take off with viewers.
Twentieth Century Fox TV chairman Gary Newman said back then that he saw “numerous opportunities” to expand licensing and merchandising activities for Fox’s film franchises, like “Ice Age,” and its TV properties, which also include “The Simpsons” and “Family Guy.”
Just how that will occur is now starting to become clearer.
Only hours before this week’s Intl. Licensing Expo kicked off in Las Vegas, the division was renamed Fox Consumer Products, a title that doesn’t differentiate between film and TV.
Move is also expected to help Fox grow its licensing efforts overseas by tapping Pam Kunick-Cohen as senior VP of the global brand management team. She formerly was at HIT Entertainment, and had worked closely with Fox’s library as senior VP of 20th Century Fox Home Entertainment. Her team determines long-term opportunities for franchises worldwide.
Meanwhile, Ricardo Crespo has been tasked with launching new products around film and TV properties as senior VP of global creative. He previously was worldwide executive group creative director at Mattel.
Gary Rosenfeld will head up new media as senior VP, shepherding Fox’s portfolio of videogame projects, while Lora Cohn will handle toys and social expressions as VP and Virginia King will be VP of fashion and home as category managers.
Marick has also tapped Kevin Sherwood, a former exec director of retail marketing for Fox Home Entertainment, as VP of North America sales; Bob Bacon, who previously worked with Warner Bros., Disney and Sega, will lead efforts in Asia Pacific and Latin America as VP; Carl Lumbard continues as senior VP and managing director of Europe, Middle East and Africa.
“With the new strategy in place we are confident that we can take the business to new levels,” said Marick, Fox Consumer Products’ exec VP, who replaced Elie Dekel when the exec moved to Saban Capital Group last year (Daily Variety, Oct. 5).
Marick spent the past decade at Walt Disney Co., working for its consumer products, music group and home entertainment divisions.