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Fox, Lightstorm give Crack credit

Santa Monica, Calif. – July 7, 2010

Lightstorm Entertainment Inc. and 20th Century Fox today announced that a dispute with Crack Creative relating to certain “Virtual Production” technology developed for the film “Avatar” has been resolved.  In collaboration with James Cameron, Rob Legato and others, Crack Creative was involved in early research and development on the Virtual Production process and Virtual Camera technology during 2005. 

The Virtual Production process and Virtual Camera technology allowed Cameron to shoot scenes interactively as if he was actually on location on Pandora with real Na’vi actors standing in front of him.  He was able to see what the computer generated characters were doing as the live actors did it, adjust camera work in reaction to performances and interact with the virtual environment of another planet.  The technology also allows for computer generated actors to be integrated into live action photography on set in real time.  The Virtual Production process helps filmmakers by giving more creative control, optimizing the workflow with visual effects facilities, and opening up a whole new world of filmmaking possibilities.

Under the supervision of then-Virtual Production Supervisor Joshua Kolden, Crack Creative worked on research and development of the Virtual Production technology in 2005.  Although Crack Creative did not participate in the production of “Avatar”, James Cameron, Jon Landau, Lightstorm Entertainment, and 20th Century Fox would like to acknowledge Crack Creative’s contribution to the development of the Virtual Production technology used to make “Avatar”.

For more information about Crack Creative, go to crackcreative.com

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