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50 Cent runs with ball

Rapper-actor Jackson sets football story

Rapper-turned-actor Curtis “50 Cent” Jackson and Randall Emmett have greenlit their next feature, “Things Fall Apart,” through their Cheetah Vision Films banner with Jackson starring.

Project’s scheduled to begin five weeks of lensing in May in Michigan with Mario Van Peebles directing from a script by Jackson and Brian Miller. The film centers around a star football running back, played by Jackson, who faces a personal tragedy as well as his own mortality while in his senior year in college.

Emmett and Jackson will produce the film; Brandon Grimes and Scott Robinson are co-producing. Van Peebles, Lynn Whitfield, comedian Mike P and Steve Eastin will also star.

Cheetah Vision recently wrapped production of “The Gun,” starring Val Kilmer, AnnaLynne McCord and Jackson. Pic was shot in Michigan and co-produced by Emmett Furla Films and Action Jackson Films.

Plans are for Cheetah Vision to co-finance and self-finance three to five pictures a year.

Jackson’s prepping a two-month international tour that starts Tuesday in Berlin in support of his latest album, “Before I Self Destruct.” He told Daily Variety he’s attracted to the film biz because it offers a far bigger canvas for storytelling than music.

“You have 90 minutes and 120 pages, compared with three minutes for a song,” he noted. “I’ve become very passionate about making films.”

Emmett noted that Jackson is able to write a check for a film project that might not easily secure financing, such as “Things Fall Apart.” “Fifty is in the process of losing 65 pounds” for the role, he added.

Jackson’s film credits include “Get Rich or Die Tryin’,” “Righteous Kill” and Joel Schumacher’s “Twelve,” which premiered at the Sundance fest as the closing-night film.

Emmett was a producer on Werner Herzog’s “The Bad Lieutenant: Port of Call New Orleans,” starring Nicolas Cage.

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