You will be redirected back to your article in seconds

ShoWest channels 3D dimension

Industry looks ahead as confab screens 'Toy Story,' 'Shrek'

In its final year as ShoWest, studios at the confab emphasized the industry’s multiple dimensions.

From studios to exhibs to suppliers, most of this year’s meetings and events focused on the barrage of 3D product entering the market.

Disney screened 3D toon, “Toy Story 3,” while DreamWorks Animation topper Jeffrey Katzenberg made a brief visit to Las Vegas to unspool the 3D version of “Shrek Forever After,” the latest installment of the franchise, at a private screening for 54 confab attendees.

The Mouse House hosted a public bow of the much-buzzed “Toy Story 3” on Tuesday to strong word-of-mouth. Disney also screened its upcoming “Prince of Persia: The Sands of Time,” with producer Jerry Bruckheimer on hand to introduce the film.

Bruckheimer said the event “allows the industry a chance to get a peek at (the studio’s) best stuff. If you look at the business with the success of ‘Avatar,’ and now with ‘Alice,’ it brings an added excitement to the industry,” he said of the 3D phenomenon.

Warner Bros. was the only studio to give a major presentation, showing highlights Wednesday from the upcoming 3D “Clash of the Titans.”

Universal also tubthumped its 3D toon “Despicable Me” at the confab’s keynote address on Tuesday.

Disney prexy of distribution Chuck Viane commented on the upcoming slate, saying, “It sounds to me as if the summer is shaping up really well based on the product that is here.”

The number of 3D titles screened at the confab highlights the 3D crunch both studios and exhibs are facing.

The need for more 3D screens has become increasingly urgent since the success of “Avatar.” Out of 39,380 screens in the U.S., only 3,378 are equipped for 3D.

Natl. Assn. of Theater Owners prexy and CEO John Fithian said there was light at the end of the tunnel, adding, “Broader integration funding is just around the corner.

“We could more than double our current 3D screen count by the end of the year.”

More Film

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]

More From Our Brands

Access exclusive content