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‘Produced By Conference’ announces line-up

Producers Guild of America conference to run June 4-6

The Producers Guild of America has set lineups for its second annual Produced By Conference on June 4-6 at 20th Century Fox Studios.

Producers confirmed for its Conversations panels include Mark Cuban, Mark Gordon, Brian Grazer, Marshall Herskovitz, David V. Picker, Ridley Scott and the producing teams from Pixar and “The Simpsons” (James L. Brooks, Al Jean, Matt Selnick).

Chuck Roven, Richard Zanuck and Mark Johnson will participate in a discussion about blockbusters and Matthew Weiner, exec producer of “Mad Men,” will discuss episodic and long-form television.

Charlotte Huggins (“Journey to the Center of the Earth”) and moderator Variety associate editor David S. Cohen will discuss the changing “rules” of 3-D storytelling.

Lakeshore president Gary Lucchesi will head a discussion on independent financing and Paula Wagner is set to discuss elements of deal-making. Charlie Haykel and Don Mischer are set for a panel on live entertainment while Tracey Edmonds, Mara Brock Akil and Ali LeRoi will discuss diversity in storytelling.

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