Cinemark has pulled the trailer for Paramount’s “Paranormal Activity 2” from several theaters in Texas after receiving numerous complaints that the promo was “too” frightening.
Trailer debuted during midnight runs of Summit Entertainment’s “The Twilight Saga: Eclipse,” the third installment in the vampire franchise.
“Eclipse” opens nationwide today and Cinemark, which couldn’t be reached for a comment, has told Paramount it could pull the trailer from more theaters if there are additional complaints.
Trailer isn’t just playing at Cinemark theaters. It’s attached to thousands of prints of “Eclipse” at theaters across the country.
Paramount marketers were anything but spooked by the decision, which is certain to fuel interest.
“We respect Cinemark’s decision to address their clients’ concerns,” Paramount vice chair Rob Moore said, adding he doesn’t recall another trailer being pulled. “We think the trailer is engaging, and are certainly surprised by the intensity of the reaction.”
The Internet was buzzing Wednesday with mentions of the trailer. Consensus was that it didn’t reveal too much of the sequel’s plot, other than to show a baby crib and baby.
The first “Paranormal Activity” was rated R for language. The sequel hasn’t been rated. “Eclipse” is rated PG-13.
“Paranormal Activity 2” trailer: