The announcement was made Thursday by Alamo Drafthouse CEO Tim League, who specializes in high-concept screenings at his Austin, Texas-based beer-and-a-movie chain.
“Four Lions,” a sendup of the bumbling schemes of a London-based jihadist cell, has grossed $4.5 million in the U.K. It also screened at Sundance, was the closing night film at South by Southwest and won the Independent Camera Award at Karlovy Vary.
“To launch our new distribution label with what I consider to be a modern classic is a dream come true,” League said.
New label will stage a 10-city promo tour for “Four Lions” with Morris in mid-October. The film is slated to be released initially in New York, Los Angeles and Austin.