Having trouble finding the right gift for that special someone who has everything? How about an executive producer credit on a Jason Statham or Halle Berry film?
My Hollywood Prod., a recently launched outfit based in Bonn, Germany, is looking to turn film financing into a gift-giving proposition, with the added enticement of supporting one of a number of well-known charities.
Depending on the package, the recipient can get film credits ranging from a “special thanks” or an “associate producer” to “co-executive producer” or, for $1 million, “executive producer” — in addition to set visits, invitations to private screenings or premieres, parties and other VIP perks. Walk-on parts and speaking roles are also available.
Founded by Corinna Busch, MHP is sourcing new productions in Hollywood, working with agencies like CAA, WME, UTA and Paradigm and looking to offer projects with budgets ranging from $10 million to $100 million.
The company is offering Berry thriller “Dark Tide” to potential clients who have a selection of six gift packages ranging in price from $250,000 to $1 million.
And buyers who decide on the $1 million exec producer credit are eligible to share in the film’s revenue from global sales.
Busch works closely with Jeanette Buerling, CEO of Magnet Media Group and producer of “Dark Tide” as well as Gela Babluani’s “13,” starring Statham and Mickey Rourke.
MHP grew out of Busch’s charitable enterprise, Stargebot, which she started three years ago. That company works with celebrities to raise money for a number of charities. The project led to MHP, which still seeks to benefit charities while helping finance Hollywood film productions.
Busch says a minimum 5% of every gift package goes to one of MHP’s charity partners, including Gabrielle’s Angel Foundation for Cancer Research, amfAR, UNESCO and the DKMS Bone Marrow Donor Center.
Busch stresses that the money raised goes directly into financing the films and supporting charities and not spent frivolously on “wild parties.”
“It’s a very interesting tool for producers because it offers a way to obtain film financing,” she says. “Our target group includes people that would have fun being part of a Hollywood production, who might even want to use a speaking part in a film as a springboard or want to give someone a very special gift — people who are passionate about movies and want to experience them first-hand or make interesting new contacts.”
The boutique is open to international clients, Busch says, and any possible tax advantages, whether for a charitable contributions or investment in film, has to be handled individually by the customers themselves.
“It can be someone from India or Russia or America and they have take care of that in their own countries.”
Despite the economically difficult times in which she’s launching the venture, Busch says she’s confident it will generate interest.
“It’s definitely a very upscale product. On the other hand, there are still people who pay $300,000 a week for a chartered yacht.”