Disney’s “Alice in Wonderland” is more than liking her reflection in the looking glass.
Tim Burton’s 3D tentpole is likely to gross north of $30 million on Friday, which puts it on track to score one of the biggest openings of all time for the January-March stretch, as well as the biggest debut of 2010.
Best opening day for January-March is Warner Bros.’ “300,” which grossed $28.1 million on its first Friday (3/9/2007). Pic posted an opening weekend gross of $70.9 million, the top bow ever for a March release.
Mel Gibson’s “The Passion of the Christ” grossed $26.6 million on its first Friday (2/25/04), and $83.8 million for the weekend. That makes “Passion” the record-holder for top January-March bow.
All-audience pics like “Alice,” toplining Johnny Depp, often see a bump from Friday to Saturday because of younger demos.