After securing its status as a fall dealmaking destination, the Rome Film Festival’s Business Street mart is setting up a new section called Industry/Books, proving it has a good read of Italian industry needs.
In Italy, according to recent research from Italian publishers’ org AIE, 27% of pics produced are adaptated from tomes that are increasingly becoming the basis for high-profile films — think Saverio Costanzo’s upcoming “The Solitude of Prime Numbers.”
And while most Italo adaptations draw on local literature, some are also made from non-Italian books, like Roberto Faenza’s Manhattan-set “Some Day This Pain Will Be Useful to You,” based on the tale by American novelist Peter Cameron.
That is why international publishers, albeit entirely from Europe this year, will be attending Industry/Books, including imprints from France, England, Spain and Germany, especially those with established Italo publisher relationships.
About 25 titles, out of more than 100 submissions, have been selected by Rome mart organizers and will be presented Oct. 31 in the Marriott Grand Hotel Flora, with previously arranged one-on-one meetings between publishers and producers to follow.
“Book fairs like Frankfurt, London and Turin provide this kind of service, but producers don’t necessarily go there,” says Biz Street topper Roberto Cicutto.
As for the informal Rome mart itself, Cicutto is expecting numbers on a par with last year, when 280 buyers and some 90 sales companies attended, despite this year’s proximity with AFM — Biz Street runs Oct. 28-Nov. 1, while AFM starts Nov. 3.