Ubisoft and Aardman, the company behind Wallace &
Gromit, are working together to create a pilot and several shorts based on the
It’s not the first time the companies have worked together.
Ubisoft and Aardman’s digital agency worked together on the website for the
upcoming Rabbids game, but the aim this time is television.
Gaming characters and TV bring to mind some really bad 80s cartoons, but this, actually, isn’t a bad fit. The slapstick comedy of the Rabbids could translate well to television.
The game was
an instant hit for Ubisoft – and Nintendo wisely signed the franchise as an
exclusive (meaning no Kinect or Move Rabbid games are coming). Extending
the brand to other entertainment forms is a natural move.
If you haven’t played
the games, think “The Simpsons” meet “Jackass” and you’ll be on the right