‘Titans’ online trailer makes big debut

WB pic enters chart with half a million-plus views

Three new films entered the Visible Measures online film trailer chart with Warner Bros.’ “Clash of the Titans” beginning its run at No. 4 with a whopping half a million-plus views. Sony’s “The Bounty Hunter” enters the chart at No. 7 with over 426,000 views while Mel Gibson starrer “Edge of Darkness” enters the ranks at No. 9 with 315,502 views in its post-release week.

Sony’s “Dear John” had a tenuous hold on first place with 1.2 million views in its release week. Romancer dropped 15% as another femme-friendly pic, WB’s “Valentine’s Day,” sits right behind at No. 2 with just over 1 million views, dropping 6% with one week until release.

Despite dipping 10%, Disney’s “Alice in Wonderland” moved up one spot to No. 3 primarily due to the absence of “Legion.” Johnny Depp starrer stands at just over 970,000 views with four weeks until release.

Fox’s “Percy Jackson and the Olympians: The Lightning Thief” held steady at No. 5 with a 3% decline for 585,343 views with one week until release.

Universal’s “The Wolfman” had a bigger bite with a 43% increase for just under 504,000 views. Horror pic moved up a spot to No. 6 with one week until release.

Disney’s “When in Rome” experienced a rare post-release viewing decrease as the comedy dropped 18% for a final tally of 361,590 views to end run at No. 7.

Summit’s “Remember Me” rounds out the chart at No. 10 with a 21% drop for 249,000-plus views with five weeks until release.

Click here for the full chart

Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.

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