Starz looks to iPad to market new miniseries

Starz is doing a multimedia juggling act as it ramps up the
marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based
on Ken Follett’s novel. The cable channel and publisher Penguin Group have
teamed up to launch an “amplified” version of the tome for Apple’s iPad.
Ipad-pilars2  

The new version offers the complete book along with an audio
adaptation and the opportunity to watch key scenes and view images from the series. The
eBook will be updated with additional visual content as the series airs.

Also included is a character tree to help readers keep the
story’s sizable cast straight – but avoids any spoilers for the story. As new
characters are introduced in the story, they’re added to the tree.

Follett
himself contributes a multimedia diary giving his on-set impressions  – and gives a preview of his next book,
which is due this fall.  

The eBook sells for $12.99 – and an optimized version for
the iPhone and iPod touch will be available in the coming days.

More Digital

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

  • 13 Reasons Why S2

    Netflix Q2 Preview: Can International Flywheel Keep Spinning on Big Content Spending?

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

  • Selena Gomez

    Woman Charged in Selena Gomez Email Hacking

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

  • Anderson Cooper

    Anderson Cooper Takes CNN to Facebook in Quest for Mobile Views

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

  • No Merchandising. Editorial Use Only. No

    The Beatles' 'Yellow Submarine' Now Streaming Exclusively on Amazon Prime Video

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

  • YouTube TV

    YouTube TV Offers One-Week Credit After World Cup Outage

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

  • Gawker Logo

    Gawker Website Acquired by Bustle Owner for $1.35 Million in Bankruptcy Auction

    Starz is doing a multimedia juggling act as it ramps up the marketing machine for “The Pillars of the Earth,” its eight-hour miniseries based on Ken Follett’s novel. The cable channel and publisher Penguin Group have teamed up to launch an “amplified” version of the tome for Apple’s iPad.   The new version offers the […]

More From Our Brands

Access exclusive content