The five-week interactive reality show revs up Feb. 1 and will stream on Hulu. Additional content will be distribbed to such sites as YouTube, Facebook and Twitter.
In “Focus Rally: America,” six teams of two people will compete to complete tasks in a cross-country road rally behind the wheel of Ford’s new Focus. They will rely on friends, fans and followers to help complete challenges along the way using the Internet.
“Interactive elements will engage viewers to not only follow along in real time but to participate in challenges during the Rally,” said Jeff Eggen, Ford car experiential marketing manager.
Moseley has won the gold medal at the Winter Olympics and the World Cup for skiing. He previously hosted MTV’s “Battle of the Sexes” and NBC’s “Saturday Night Live,” as well as served as a commentator for ESPN’s “X Games” and as judge on ABC’s “Master of Champions.” He will be a contestant on ABC’s upcoming “Skating With the Stars.”
Ford called Moseley the company’s “target customer” while Doganieri praised his ability to “channel adrenaline in a fast-paced environment” because of his previous athletic accomplishments.
“Jonny embodies the adventurous and plugged-in lifestyle of our consumers while being down-to-earth and easy to relate to,” Egan said.
The final open casting call for the Web series will take place Nov. 20 at the Los Angeles Convention Center.