September’s retail sales numbers for the video game industry might have stunk up the joint something terrible, but there’s one bright spot to be found.
The NPD Group, for the first time, has released a new spending report that incorporates not only retail sales, but used games, game rentals, subscriptions, digital full game downloads, social network games, downloadable content, and mobile game apps.
The analysis firm estimates revenue from those new sources to be between $2.6 and $2.9 billion over the first six months of 2010. That’s an increase of nearly 40 percent over retail software sales, which came in at $3.7 billion.
“While the new physical retail channel still generates the majority of industry sales, our expanded research coverage allows us to assess the total consumer spend across the growing number of ways to acquire and experience gaming, including social networks,” said Anita Frazier, industry analyst for The NPD Group.
Add in hardware and that puts the total U.S. spend on video games at between $9.5 and $9.7 billion in the first half of the year.