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Microsoft’s great experiment ends

When Microsoft announced plans to bring the TV game show “1
vs. 100” to the gaming space two years ago, a lot of people rolled their eyes
and groaned a little bit. Not me. I thought it was one of the company’s most
interesting announcements of that particular E3.
1v100-dead  

The game was the centerpiece of an experiment called Xbox
Live Primetime – a scheduled series of interactive games that represented the
video game industry’s first serious foray into the turf dominated by TV. It was
a hit, even setting a Guinness World Record for the most simultaneous
contestants in a game show – 114,000. Now it’s dead.

After two seasons of the show, Microsoft has decided not to
bring it back for a third.

“When we started on this journey, we knew we were creating
an entirely new genre of entertainment that would be a continually evolving
concept,” said Dave McCarthy, general manager of Microsoft Game Studios in a
statement. “We’re very proud of the 1 vs 100 team and their accomplishments,
and are excited to apply what we’ve learned to future programming.”

The concept was a unique one in the gaming industry. Rather
than competing solely against Sony’s PlayStation or Nintendo’s Wii for gamer
attentions, “1 vs. 100” aimed right at the heart of the networks, with
scheduled live programming during prime viewing hours.

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