July game sales disappoint – kind of

Those hoping the video game industry could turn around its
fortunes in July got their wishes – sort of. Sales of video game software were
down 8 percent last month to $403.3 million. The industry as a whole was off 1
percent to $846.5 million.
Wario  

Those numbers, however, did not include sales of “Starcraft
II,” which was a PC-exclusive title. (NPD’s monthly numbers only track console
sales.) Combined sales of PC and console games were actually up 4 percent over
the 2009 numbers.

Hardware sales, though, were the real shining star of the
month, jumping 8 percent and led by the recently redesigned Xbox 360, which
sold 443,500 units. That’s the first time Microsoft has beaten Nintendo in
hardware sales since September 2007 – when the company launched “Halo 3”.

Electronic Arts’ “NCAA Football 11” led sales last month,
with over 666,000 units sold on the Xbox 360 and PlayStation 3. Microsoft
“Crackdown 2” took the third place spot, with just shy of 209,000 units, but
Warner Bros’ “Lego Harry Potter: Years 1-4” was actually second in overall
sales.

“LEGO Harry Potter was the second best-selling game for the
month with 401K units across all platforms,” said NPD analyst Anita Frazier.
“It bested its intro month sales in June of 355K, although it must be noted it
released late in June. In just over a month at retail, it has already sold
enough to put it just outside of the top 20 games year-to-date.”

The top 10 sellers for the month are listed after the jump.

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