Jennie Garth is moving from Beverly Hills to Hidden Valley.
The thesp, who co-stars in “Beverly Hills, 90210,” hosts “Garden Party,” an original Web series that iVillage is launching this week. It was produced by NBC Universal Digital Studios and the makers of Hidden Valley Ranch dressings, along with Edelman-owned entertainment marketing agency Matter.
Series aims to help families incorporate more vegetables into their diets, with Garth celebrating a new veggie each month as she meets farmers, chefs, moms and kids to tour family farms, plant cucumbers at home or visit a kids’ cooking school in order to bring the information to life. Site will also include cookbooks, a meal planner and other elements.
I saw this series as an opportunity to help inspire, educate and motivate families like mine,” Garth said.
IVillage is introducing the series as a form of original entertainment for the millions of women who visit its websites and will distribute it on mobile and video-on-demand platforms, as well. But with a major brand backing the production, it’s also a way for Hidden Valley to boost its presence with that same audience and help iVillage make itself more attractive to advertisers.
IVillage draws more than 32 million unique visitors per month. It’s part of the NBC Universal Women & Lifestyle Entertainment Networks Group.
We know how important it is to moms that their children enjoy balanced meals and that vegetables play a big role in that balance,” said Priscilla Tuan, marketing manager for the Hidden Valley brand.