×
You will be redirected back to your article in seconds

Hollywood check in with Foursquare

Users can earn points, tie in to a show's content

Showbiz is making it a point to check out the new check-in craze.

Foursquare, the latest darling in the social media universe, encourages users to “check in” wherever they go, earning them points, badges and potentially, promotional deals — and even the honorary title of “mayor” of site frequented, depending on how many times they visit a bar, store or any other venue.

Bravo, the History Channel, HBO, VH1 and MTV have recently inked partnerships with the location-based social media start-up, which has reached more than 1 million users.

“A lot of these entertainment companies are trying to figure out: How can we find ways to engage with our viewers and fans in an offline fashion?” says Tristan Walker, head of business development at Foursquare.

Bravo led the charge, cozying up to Foursquare in February and creating badges for its “Real Housewives,” “Top Chef,” “The Fashion Show,” “The Millionaire Matchmaker” and “Sheer Genius” skeins. The network’s more than 14,000 followers receive tips from “Bravolebrities” on where to eat, drink and shop, mostly in Gotham.

Followers earn badges based on where they check in. For example users can unlock a “Real Housewives” badge by checking into the various restaurants, bars and shops touted by the cast members.

“The idea around social media for us is to truly engage our audience — to have them talking in a conversation about Bravo, about our shows, about what were doing,” says Ellen Stone, the network’s senior vice president of marketing.

MTV and VH1 are plugging shows like “The Hills” and “What Chilli Wants,” with tips from the show’s celebrities, while the History Channel is doling out impromptu lessons (and badges) to followers who check in to various historical venues in 22 cities across the U.S. for its “America: The Story of Us” skein.

“It gives you another opportunity to engage when eyes aren’t on the screen,” Walker says of the service. “And I think that’s the true appeal.”

And, while it’s an appeal that ultimately may hinge on how badly someone wants to go down in History as mayor, such virtualities are not to be trifled with.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content