You will be redirected back to your article in seconds

HBO Go pacts with Google TV

Service allows viewers to watch 600 hours of programming

The marriage of the Internet and television has finally arrived, and HBO appears to be the maid of honor.

On Oct. 4, the pay cabler announced it had joined with Google TV to offer HBO Go — the online video destination for HBO subscribers — on Google’s new platform that promises a seamless entertainment experience.

Google TV is the search engine giant’s attempt to combine the television and the Internet. In addition to watching shows and scheduling recordings from their cable and satellite operator, users can find streaming content from providers such as Netflix, Amazon and YouTube, surf the web from their living room couch and run many of the games and apps from the Android app market.

“People are watching TV differently these days versus even five years ago, and HBO is taking advantage of that to get new subscribers and stay relevant,” says SNL Kagan senior media analyst Deana Myers. “Google TV puts it all in one place for you.”

HBO Go was launched in February on Verizon’s bundled Internet, telephone and cable package and is now available through the channel’s HBO Go website and Comcast’s Fancast. Subscribers can access more than 600 hours of HBO programs on any device that hooks up to the Internet.

“The great thing about HBO Go is that it gives you choice and convenience to not only watch when you want, but wherever you want: On your PC or Mac, your iPhone or iPad, you can watch from anywhere,” says HBO co-president Eric Kessler. “Clearly, the way people are watching programming is changing. This is how young people watch. They don’t care where the content is; they just care about accessing it when they want and wherever they are.”

Remove those bells and whistles, and the heart of Google TV and its partnership with HBO and others is based on having viewers spend less time looking for programs and more time watching them. With more than 600 hours of HBO programming alone, that means cutting through a lot of visual probing using a Google search that is familiar to almost everyone accessing the Internet.

“Unless you DVR everything, it’s hard to watch what you want when you want until now,” says Google TV’s product manager Rishi Chandra. “The second advantage for consumers is to rethink the way they interact with TV programs.”

Google TV offers the platform, but it is up to the individual channels to decide how to use it. For example, with Google TV and HBO Go, subscribers can set up a watch list, access background material on the shows, the creators and the casts and share their viewing experience with others online.

“HBO Go will continue to evolve,” Kessler says. “Unlike on demand, we control the features, and we’ll be giving our subscribers a unique way of interacting with the shows and with each other. Social networking is incorporated into this, so you can share clips and talk to each other. It’s unique and exciting.”

HBO Go gets the star treatment in the Spotlight section of Google TV, which also pops up the best websites. Subscribers can choose several ways of accessing HBO Go on their televisions, including Blu-ray players, a Sony Internet television and a Logitech companion box.

More TV

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

  • HBO Europe,The Mediapro Studio Lacoproductora Team

    HBO Europe, The Mediapro Studio, Lacoproductora Team On Comedy Series 'Whatever'

    MADRID — HBO Europe is adding to its growing Spanish slate with “Por H o por B,” a comedy series original produced by Globomedia, part of TV giant The Mediapro Studio and new Madrid-based company Lacoproductora. Written and directed by Manuela Burló Moreno, the 10-episode half-hour takes the characters from her Goya-nominated short film “Pipas,” [...]

  • Zombie Comedy ‘Zomboat!’ Sets Sail for

    Zombie Comedy ‘Zomboat!’ Sets Sail for ITV and Hulu

    The zombie apocalypse is coming to the U.K. and will be seen on British and U.S. TV after ITV and Hulu greenlit “Zomboat!” The upcoming comedy will star Leah Brotherhead (“White Gold”), Hamza Jeetooa (“Doctor Who”), Ryan McKen (“White Dragon”), and Cara Theobold (“Downton Abbey”). It will bow on the ITV2 channel this fall and [...]

  • Busy Philipps

    ACLU, Busy Philipps Take on Abortion Bans With #YouKnowMe Ad Campaign

    In the wake of revealing to “Busy Tonight” viewers that she had had an abortion — and creating the #YouKnowMe hashtag on social media — Busy Philipps is teaming up with the ACLU on a “You Know Me” ad campaign meant to rebut recent legislation in several states that restrict access to abortion. “You know [...]


    TV Review: ABC's Live 'All in the Family' and 'The Jeffersons'

    In retrospect, it was only a matter of time before reboot and revival fever manifested as verbatim repeats — but if TV’s gonna go there, bringing back eerily timely shows like “All in the Family” and “The Jeffersons” is the way to do it. That Norman Lear’s comedies are timely, or at least prescient, is [...]

  • WGA Agents Packaging Fight Placeholder

    Judge in Writers Guild Suit Against Agencies Replaced Again

    Los Angeles Superior Court Judge Elaine W. Mandel has replaced Craig D. Karlan to handle the Writers Guild of America’s lawsuit against Hollywood’s four major talent agencies. Mandel was appointed Wednesday. She is the third judge assigned to the case, which was filed April 17 by the WGA against CAA, WME, UTA and ICM Partners [...]

  • Andy Cohen Desperate Housewives E

    TV News Roundup: Bravo Announces First Ever BravoCon

    In today’s roundup, Bravo announces its first ever BravoCon and the trailer for the fourth season of “Queen Sugar” dropped.  DATES The buddy comedy “Partners in Wine,” starring Lauren White and Jasmine Curry, will be available for streaming on Amazon Tuesday, May 28. It follows best friends Mia and Anne, who support, challenge, and judge [...]

More From Our Brands

Access exclusive content