×
You will be redirected back to your article in seconds

‘Daybreakers’ trailer finishes on top

Vampire pic ends Visible Measures run at No. 1

Vampire pic “Daybreaker’s” bite was deadly enough to claim the No. 1 spot on this week’s Visible Measures online film trailer chart.

In its post-release week, Lionsgate actioner finished with over 1 million views, but only increased a modest 5% — well below the average post-release bump most films receive.

Disney’s “Alice in Wonderland” is one to watch as the Johnny Depp starrer debuted at a solid No. 2 on the chart. Adventure pic generated over 873,000 views with seven weeks until release.

“Alice” pushed Sony’s “Legion” down a slot as the action pic picked up 35% more views for a total of over 700,000 with one week until release.

Dimension’s “Youth in Revolt” had a healthy post-release increase of 112% to jump three places into fourth for a final tally of over 537,000 views.

Three weeks from release, Sony romancer “Dear John” moved up one spot with a 77% increase for over 468,000 views

Warners’ “Book of Eli” may be lacking buzz going into this weekend’s theatrical release as views increased only 3% for a total of just under 349,000.

Fox 2000’s “Percy Jackson & the Olympians: The Lightning Thief” posted an un-Olympic performance as the trailer experienced the largest decrease of 27% for a total of over 326,000 with four weeks until release.

Universal’s “The Wolfman” also declined this week, dropping 5% to fall from fifth to eighth for over 309,000 views with four weeks until release.

U’s “Leap Year” leaped one spot to ninth place in its post-release week. Comedy increased 77% for a final tally of over 221,000 views.

Lionsgate’s Jackie Chan starrer “The Spy Next Door” made its debut on the chart at No. 10 with over 142,000 views.

Click here for the full chart

Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.

Popular on Variety

More Film

  • Maelle Arnaud

    Lumière Chief Programmer Maelle Arnaud: 'Film History Doesn't Have Parity'

    LYON, France   — As the Lumière Institute’s head programmer since 2001, Maelle Arnaud helped launched the Lumière Festival in 2009 and has watched it grow in international esteem over the decade that followed. This year, the festival ran 190 films across 424 screenings in theaters all over town. The festival will come to a [...]

  • Girl with Green Eyes

    Talking Pictures TV: Bringing the Past Back to Life in the U.K.

    LYON, France – Since its launch in 2015, Talking Pictures TV has become the fastest-growing independent channel in the U.K. with a growing library of British film and TV titles that span five decades, according to founder Noel Cronin. Noel Cronin attended the Lumière Festival’s International Classic Film Market (MIFC) in Lyon, France, where he [...]

  • Wings of Desire

    German Heritage Sector Applauds Increased Digitization, Preservation Funding

    LYON, France  — Germany’s film heritage sector is celebrating a new federal and state-funded initiative launching in January that will provide €10 million ($11.15 million) a year towards the digitization and preservation of feature films. Rainer Rother, the artistic director of the Deutsche Kinemathek, outlined the plan at a panel discussion at the Lumière Festival’s [...]

  • 'QT8: Quentin Tarantino, The First Eight'

    Film Review: 'QT8: Quentin Tarantino, The First Eight'

    In one of the intermittent revealing moments in “QT8: Quentin Tarantino, The First Eight,” a documentary about the films of Quentin Tarantino that’s like a familiar but tasty sundae for Quentin fans, we see Tarantino on the set of “Pulp Fiction,” shooting the iconic dance contest at Jack Rabbit Slim’s. As John Travolta and Uma [...]

  • Zombieland Double Tap

    Why Emma Stone Was Haunted by Fear of Vomiting While Shooting 'Zombieland: Double Tap'

    SPOILER ALERT: The following story contains a slight spoiler for “Zombieland: Double Tap.” The zombie slayers are back! Ten years after Emma Stone, Woody Harrelson, Jesse Eisenberg and Abigail Breslin first killed dead people walking in “Zombieland,” they’ve reunited for “Zombieland: Double Tap.” “You take stock of your life a little bit,” Stone says of [...]

  • Hereditary

    The Best Horror Films to Stream Right Now

    Good horror movies aren’t always easy to scare up, but with Halloween on the horizon, Variety has compiled a list of some of the best horror films available on Netflix, Amazon Prime and Hulu. NETFLIX Apostle Cult horror meets religious hypocrisy in this creepy gothic thriller, which follows prodigal son Thomas Richardson, who returns home [...]

  • Brett Gelman

    'Stranger Things' Star Brett Gelman Joins Michael B. Jordan in 'Without Remorse'

    Brett Gelman, best known for his scene-stealing roles in “Fleabag,” “Stranger Things” and “Love,” has joined Michael B. Jordan in Paramount’s adaptation of Tom Clancy’s “Without Remorse.” Jamie Bell and Jodie Turner-Smith are also on board. Jordan is starring as operations officer John Clark, also known as John Terrence Kelly, a former Navy SEAL who [...]

More From Our Brands

Access exclusive content