Big box office boosts ‘Book of Eli’ trailer

Online views increase 189% in post-release week

A strong opening weekend at the box office provided a boost to “Book of Eli’s” online film trailer as views increased 189% for the Warner Bros. pic in its post-release week. Actioner jumped from sixth to first with a final tally of over 1 million views.

Disney’s “Alice in Wonderland” maintained second place, despite dropping 5%. With six weeks until release, pic is at over 800,000 views.

Sony romancer “Dear John” appears to be building a buzz two weeks from release as pic increased 57% to leap two spots to No. 3, for a tally of just under 737,000 views.

Another Sony pic, “Legion,” didn’t fare as well leading into its release weekend. Actioner decreased 18% to drop one spot to fourth, for an overall view count of just under 576,000.

Fox 2000’s “Percy Jackson & The Olympians: The Lightning Thief” seems to be building steam with three weeks until release. Fantasy increased 29%, to move up two spots to No. 5 for over 420,000 views.

No movement on “Wolfman” as Universal pic stayed at 307,911 views with three weeks until release. Despite remaining static, horror pic jumped from No. 8 to No. 6.

Two pics entered the chart for the first time — Summit’s “Remember Me” at No. 7 with 287,804 views and Disney’s “When in Rome” at No. 8 with 284,237 views.

Lionsgate’s “The Spy Next Door” finished its run at No. 9 with a 58% increase for a final tally of just under 225,000 views.

Par’s “Shutter Island” returned to the chart at No. 10. Scorsese-helmed pic stands at 151,095 views with four weeks until release.

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Data is provided by Visible Measures, an independent third-party measurement firm for internet video publishers, advertisers, and viral marketers. A joint project with Visible Measures and Variety, this chart of the top 10 online film trailers shows the week’s top-performing online video trailers with a focus on films that are within 10 weeks of general release. For more about how to interpret these results as well as additional background on the data collection methodology, please visit Visible Measures.