NBC U boosts its digital guru

Exec Cameron Death upped to senior VP

The exec behind NBC Universal’s string of advertiser-supported digital shorts has been given a big promotion.

Cameron Death, who helped launch NBC U’s Digital Studio in 2008, has been upped to senior VP and general manager of the division.

Promotion comes as Death’s team unveils a new round of online series, including the Samsung-sponsored “Fact Checker’s Unit” and the Jennie Garth-fronted lifestyle series “Garden Party,” sponsored by Hidden Family Ranch.

Death reports to NBC Universal Digital Entertainment prexy Vivi Zigler, who announced his promotion.

“Cameron has done what many thought impossible,” she said. “He has created a digital studio from the ground up, achieving success with top-notch entertainment that puts brands front and center.”

As part of his expanded duties, Death will also scout for more revenue streams, push his library into international markets and find ways to integrate the Digital Studio’s productions with NBC U’s entertainment properties.

Other Digital Studio projects have included the office-based comedy “Ctrl,” sponsored by Coca-Cola; AT&T’s “Dial Star,” starring AnnaLynne McCord; and the quirky entry “In Gayle We Trust,” sponsored by American Family Insurance.

Death first joined NBC U in 2007. Before that, he spent a decade at Microsoft.

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