Inferno gets new topper

Edell brought in to help grow the company

Business maverick Jeffrey Edell has been brought aboard as prexy-CEO of Inferno Entertainment to help grow the company into a broad-based media enterprise. Until now, Inferno has focused on independent production, finance and international sales.

Bill Johnson and Jim Seibel, Inferno’s co-founders and co-chairman, sought out Edell because of his expertise in marrying new media and technology with entertainment, as well as his acumen in dealmaking.

Edell is former chair of Intermix Media, parent company of social network giant MySpace, which News Corp. acquired for $580 million in 2005.Edell said he is eager “to leverage my financial, operational, new media experience and personal relationships to help Bill and Jim build Inferno into a studio of the future.”

Most recently, Edell was prexy-chief operating officer of kidvid producer DIC Entertainment. In 2008, DIC was sold to Cookie Jar Ent., creating a multinational entertainment and educational brand.

Earlier in his career, Edell was prexy-CEO of Soundelux Entertainment Group when it was sold to Liberty Media in a deal valued at more than $125 million.

“We’re looking to have Inferno go from operating not only in the film and TV world, but also in mobile, social networking and new media,” Johnson told Daily Variety.

Launched in 2002, Inferno’s projects include: Chuck Russell’s “Arabian Nights” in 3D; Joe Carnahan’s “The Grey,” produced by Tony and Ridley Scott and to star Bradley Cooper; Jason Statham action-thriller “The Killer Elite”; and Sundance fave “The Kids Are All Right,” on which it handled foreign sales.

Popular on Variety

More Film

  • Ted FarnsworthDeadline's Cocktails on the Croisette,

    Former MoviePass Chairman Ted Farnsworth Trying to Buy Failing Subscription Company

    Ted Farnsworth, the financier who helped set in motion MoviePass’s meteoric rise and precipitous fall, has submitted an offer to purchase the beleaguered subscription service and its parent company, Helios and Matheson Analytics Inc. Financial terms of the offer were not disclosed, but Farnsworth, who served as Helios’ chairman and chief executive officer is also [...]

  • Billy Crystal Comedy 'Standing Up, Falling

    Billy Crystal and Ben Schwartz Comedy 'Standing Up, Falling Down' Picked Up By Shout! Studios (EXCLUSIVE)

    Shout! Studios has acquired all North American rights to comedy feature “Standing Up, Falling Down,” starring Billy Crystal, Ben Schwartz and Eloise Mumford. The theatrical release for the film, which debuted at Tribeca Film Festival, is slated for early next year. Schwartz, whose credits include “Parks & Recreation” and “Blue Iguana,” voices the title character [...]

  • Cocina Belleza

    San Sebastian: ‘Cocinar Belleza’s’ Sergio Piera, Toni Segarra Talk Culinary Art

    Cognoscenti of culinary documentaries relish how open the genre is, driving deep into technique, amazing spectators by revealing the profession’s depths. Rarely, however, does a documentary decide to sidestep the well-known beats of the genre, step back and capture a bigger picture that asks about the nature of beauty and art rather than culinary craftsmanship [...]

  • Constance Wu and Jennifer Lopez star

    ‘Hustlers’ Acquired for Germany by Fred Kogel’s New KKR-Backed Company

    Fred Kogel’s budding media powerhouse, backed by KKR but still without a name, has acquired “Hustlers” for Germany and Austria in an all-rights deal with STXfilms. The movie, starring Jennifer Lopez and Constance Wu, will be released in Germany via Universum Film on Dec. 5. The pic, about a group of enterprising strippers, premiered to [...]

  • Nina Wu Midi Z Un Certain

    Chinese Indie Films, Indian Fare Dominate Pingyao Festival Lineup

    Chinese indie films and Indian fare dominate the lineup of the Pingyao International Film Festival. The main selection for the festival’s third edition will include 28 world premieres, organizers revealed on Monday. The event will screen 52 films from 26 countries and territories, with all of them having their China debut. The opening film is [...]

  • 'Sound of Metal' Review: Riz Ahmed

    Toronto Film Review: 'Sound of Metal'

    “Sound of Metal” is a film with a potent, searing hook. It stars Riz Ahmed, who is such a sensational actor (just watch him in “Jason Bourne” or “Nightcrawler” or “The Sisters Brothers”), as Ruben, a punk-metal drummer, heavy on the tattoos and peroxide, who has been thrashing away as part of a caterwauling noise [...]

  • David Goodman

    WGA West's David Goodman on Agency Strategy: 'We'll Start Meeting as Soon as Possible'

    David Goodman, who was resoundingly re-elected president of the Writers Guild of America West on Monday, said the guild plans to meet with several talent agencies soon in an effort to ease the impasse over packaging fees and affiliated production. “Many agencies had indicated that they wanted to wait to see the results of the [...]

More From Our Brands

Access exclusive content