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FMX dresses up web skein

Web syndicator AlphaBird will distribute series

FremantleMedia has pacted with web syndicator AlphaBird to distrib an online series revolving around a fashion and makeover competish for women.

“As Worn By” will feature everyday women vying for the chance for an expert makeover and access to haute couture duds donated by celebs. The series is skedded to run in weekly installments over a 12-week frame, with AlphaBird distribbing the segs to a range of social media outlets and websites in its syndication network. Fremantle plans to make generous use of branded integration of beauty and fashion products in the show.

“As Worn By” will be produced by Fremantle’s new media wing, FMX.

“This partnership combines FremantleMedia’s creative ability as storytellers and expertise in digital production with AlphaBird’s powerful syndication platform, to enable a whole new level of audience engagement, and a powerful opportunity for appropriate brand sponsors,” said Olivier Delfosse, director of interactive at FremantleMedia Enterprises.

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