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Endemol ups online plan

Jerry Kowal promoted to senior VP of Digital Media

After successfully launching several online projects like “Married on MySpace,” Endemol USA is putting a bigger spotlight on its Digital Media group.

Jerry Kowal has been upped to senior VP of Digital Media and will head the division, while VP of development David Armour takes an executive producer role in all of Endemol’s original digital content.

Additionally, Tina Hoover has also been promoted to VP, social media and interactivity, Digital Media. She will focus on the interactive elements of Endemol’s TV and digital properties.

The restructuring is designed to reward the effort the execs have accomplished while working for the Digital Media arm. Joerg Bachmaier previously ran the department as senior VP, Digital Media and business development. He now serves as senior VP/general manager Americas for Endemol Worldwide Brands.

Move also comes as EUSA aims to produce more original properties like web series — those have already included “Married on MySpace,” “Crossed Lives,” “Coupon Mom” and the first web-to-TV series “Elle & Tito: The Married Life” for SiTV — along with social networking games and interactive spinoffs of Endemol’s TV shows (like “Big Brother,” “Deal of No Deal,” “Extreme Makeover: Home Edition,” “Wipeout”) that can play on various new media platforms.

“This whole digital space is a wide open canvas,” Chairman of Endemol North America David Goldberg told Daily Variety. “There are so many opportunities out there. We’ve found some success in the space and we’re doubling down just as you do when you find a successful television genre or business model. The goal is to continue this momentum of expanding our existing businesses while seeking new opportunities to make money. We see (digital) as crucial to our growth.

Kowal, formerly VP of business development for EUSA Digital, has spent the past two years developing the group’s overall business strategy and aligning it with Endemol’s other companies.

Before joining Endemol, Kowal ran business development for the digital arm of CBS Television Distribution, including devising new digital revenue streams for CBS’ syndicated shows like “Entertainment Tonight” and “The Insider.”

Armour shepherded EUSA Digital’s web series He also secured sponsorship deals with JC Penny, Fox Searchlight, Disney, HP, Toyota, McDonald’s, Subway, Clorox, Discover and Kodak.

Meanwhile, Hoover had been director of production for Endemol USA, and before her nine year stint so far at the company, worked for interactive TV firm Wink Communications.

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