Bedrock Studios, headed by industry vets Cary Granat and Ed Jones, is launching operations with the aim of generating family films with budgets of less than $35 million.

The duo announced their first project Wednesday — animated buddy pic “Turkeys,” which is in pre-production, with Ash Brannon (“Toy Story 2) directing. The turkeys, voiced by Owen Wilson and Woody Harrelson, discover a time machine and travel back to the first Thanksgiving to take themselves off the menu.

“Turkeys,” aimed for a 2011 release, is written and produced by John J. Strauss (“There’s Something About Mary”) and David I. Stern (“Open Season 2”). Luke Wilson is also voicing a character, and Peter Farrelly will exec produce.

“The key to our business model is that we believe we’ll be able to develop event films for a price,” Granat told Daily Variety.

Granat began combining forces last spring with Jones, who runs Dallas-based Reel FX.

Bedrock — which also will produce live-action and hybrid projects — announced that it’s developing “Rats of NIMH,” “A Wrinkle in Time” and “Dinosaur Bob.”

“Rats of NIMH, set up at Paramount, is based on Robert C. O’Brien’s children’s adventure book that tells the story of a field mouse who finds help in a group of former laboratory rats; Madeleine L’Engle’s “A Wrinkle in Time” is a classic fantasy-adventure story following three kids who go on a journey to rescue their father and save the world; and “Dinosaur Bob” is based on the William Joyce novel which follows a dinosaur and his adventures with a family.

Bedrock’s planning to produce and develop projects from its studios based in Santa Monica and Dallas, where Reel FX has been based since 1993, using production management and multiplatform technology developed by Reel FX. Bedrock’s also set up a digital division that will deploy “virtual worlds” and social media designed to synch with its films and TV projects as well as develop autonomous projects.

Jones (“Happy Feet”) is a former Industrial Light and Magic exec, and Granat (“The chronicles of Narnia”) is the former CEO of Walden Media who ankled in late 2008.