AAM inks digital deal with Hoyts Cinemas

New software will help manage over 400 theaters

LONDON — Arts Alliance Media has inked a deal with downunder exhib Hoyts Cinemas to rollout its Theatre Management System across its entire circuit in Australia and New Zealand.

The deal will see Hoyts’ 400 plus cinemas equipped with AAM’s proprietary software, custom designed to manage digital operations.

Hoyts, Australia’s biggest exhib, is rolling out digital cinema across its entire circuit as part of the Digital Cinema Implementation Partners group.

The agreement marks the first that AAM has completed for a cinema outside those it has equipped as part of its own digital cinema rollout.

In March this year, AAM inked a deal with Broadband to licence its TMS in Japan.

AAM’s TMS is part of a software suite designed to manage all aspects of digital cinema content and playback in a cinema from a single location. All digital workflow, from creating shows to scheduling playback through to moving content between screens and managing security keys is fed through the system.

Currently, AAM is rolling out the software across its virtual print fee screens with Blighty’s Cineworld and Spain’s Yelmo, repping more than 1,100 screens.

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