×
You will be redirected back to your article in seconds

Redbox adds Blu-ray rentals

Company to start stocking discs

Redbox is giving Blu-ray rentals a green light.

The company, which rents movies for $1 a day through its thousands of kiosks across the country, said it will start stocking Blu-ray discs in its boxes and make the movies available for $1.50 per night.

The Book of Eli,” “Bounty Hunter,” “Brooklyn’s Finest” and “Green Zone” are among the first Blu-ray titles Redbox will offer, with the number of films and copies varying per kiosk.

Redbox had been talking about such plans for some time, seeking a way to attract a different kind of consumer and increase the amount of revenue its machines can generate for the company.

It couldn’t start charging more for titles unless they were higher quality, the company said. Expansion to Blu-ray is just the latest move expected from Redbox, which also plans to introduce digital downloads or a streaming service in the future.

Redbox couldn’t proceed with the rollout of new offerings until it wrapped up a series of legal disputes with various studios, including Warner Bros., Fox and Universal. Agreements call for Redbox to wait until a film has been available on homevideo for 28 days before it can stock those pics in its kiosks. The Blu-rays offered fit that waiting period.

Rival rental service Netflix had already been offering Blu-rays through its mail service and HD movies for streaming.

Redbox will supply Blu-ray discs to 13,300 of its kiosks nationwide and plans to make them available to its complete network of 23,000 machines by the fall. Each kiosk holds 630 discs.

“Offering Blu-ray rentals is an exciting opportunity for redbox to expand our product offerings and build on the relationships that we’ve established with millions of consumers nationwide,” Redbox president Mitch Lowe said.

Popular on Variety

More Digital

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Streamlines Movie Ticket Purchases With Its Assistant

    Google wants to make it easier to buy movie tickets on the web: The search giant has teamed up with Fandango, MovieTickets.com, AMC, MJR Theaters and others to streamline ticket buying across their sites. To do this, Google is making use of its Assistant, which automatically pops up when Android users search for a movie. [...]

  • Harmony-Korine-Duck-Duck-Snapchat-Spectacles

    Harmony Korine Shot a Short Film Entirely With Snap's Spectacles (EXCLUSIVE)

    Director Harmony Korine donned a pair of Snap’s high-end Spectacles 3 camera-enabled glasses to make an experimental short film — transforming Miami into a psychedelic swirl of colors, music and characters. It’s a proof-of-concept project: Snap enlisted the filmmaker to create the 10-minute short, called “Duck Duck,” to showcase the new Spectacles 3 hardware, which [...]

  • Eko - Wizard School Dropout

    Eko Launches Four Interactive Video Series, Including Two to Push Walmart Shopping

    Eko is launching its most ambitious bet yet to close the loop between interactive entertainment and ecommerce, with partner and investor Walmart. The interactive-video platform company debuted four original scripted series Thursday (Nov. 21). Two of them — EffinFunny’s “Wizard School Dropout” (pictured above), set in a Harry Potter-esque world, and “Timeline” from Olive Bridge [...]

  • Snapchat

    Snap Teams With Verizon to Develop 5G Augmented-Reality Experiences

    Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under the pact, the companies said, they will work together at Verizon’s 5G Labs to create new augmented-reality feature and experiences for consumers, including new ways to [...]

  • Three Minute Film Lecture

    Hong Kong Protest Movement Gets Its Own Streaming Platform

    The team behind the award-winning controversial Hong Kong dystopian drama “Ten Years” has launched a new streaming platform focusing on short films about the ongoing protests that have gripped the city since June. Backed by Next Digital, which publishes Apple Daily and Next Magazine, Next Film is headed by Jevons Au, one of the co-directors [...]

More From Our Brands

Access exclusive content