Lionsgate has struck a home entertainment distribution deal with Jane Fonda and her new line of workouts geared to baby boomers.
Under the pact, the studio will release “Jane Fonda: Prime Time Walkout” and “Jane Fonda: Prime Time Fit & Strong” on Nov. 30.
Lionsgate noted that since 1982, Fonda has released over 20 top-selling fitness videos, and that she’s returning to fitness video at age 72 after having been on hiatus since 1995. “I feel I’m at the right stage of life to get back into the fitness business and pass on all that I’ve learned about being fit over 50,” said Fonda.
The mini-major also said it has a 31% market share in the fitness category, with 10 of the top 20 titles this year.