The Visionaire Group, Lionsgate and Electronic Arts came up multiple winners at the fifth annual Digital Media Advertising Creative Showcase (DMACS), which took place October 14 at the Directors Guild of America in Los Angeles.
The event honors digital media advertising in support of entertainment releases over the past year. The winners:
Best Home Entertainment Rich Media Campaign: “Up,” Walt Disney Studios Home Entertainment and Deadline Advertising
YouTube Creative Award: “The Last Exorcism,” Lionsgate and The Visionaire Group
Best Television Rich Media Campaign: “The Fugitive Chronicles,” A&E and The Visionaire Group
Best Video Game Rich Media Campaign: “Mass Effect 2,” Electronic Arts and Draftfcb, Sabertooth and Wieden+Kennedy
Best Theatrical Movie Rich Media Campaign: “The Expendables,” Lionsgate and The Visionaire Group
Best Multichannel Cross-Media Campaign: “Dante’s Inferno,” Electronic Arts/Visceral Games and Wieden+Kennedy, Kamp Grizzly and Emerge Interactive.
About 150 marketing execs, agency toppers, creative directors and designers attended.