Jeremy Irons Pushes Plastic Bag Ban in Mock Doc

It's no longer enough for a star to push a cause in a traditional, straightforward PSA. You're competing for eyeballs against Funny or Die! or Elizabeth Warren music videos.

So Heal the Bay has come up with a mockumentary to push its efforts to pass a ban on plastic bags in California, an effort that is making its way through a state Senate appropriations committee and a vote expected by the end of the month. "The Majestic Plastic Bag: A Mockumentary" is narrated by Jeremy Irons.

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