BEIJING — Hong Kong’s Celestial Pictures has appointed former Star TV exec Gillian Zhao as its China m.d., based in Beijing, where she will handle channel distribution, content licensing, and film and TV series production.

A major area of her work will be driving distribution of Celestial Pictures’ Shaw Brothers Film Library, the world’s largest Chinese film library, on traditional and new media platforms.

She will also help boost Celestial Pictures’ TV series and movie production efforts in China, and help source and acquire mainland Chinese content for Celestial Pictures’ channels and distribution outside of China.

Zhao has previously worked at Star China, before which she was country manager for Apple China and deputy g.m. of Microsoft (China).