UMedia to produce ‘Veronica’

Marcelo Gomes to direct third film in fall

CANNES — UMedia will co-produce and sell internationally “Once Upon a Time Veronica,” the next film by Brazilian Marcelo Gomes.

“Veronica” is set up at Sara Silveira’s Sao Paulo-based Dezenove Som e Imagem.

UMedia and Dezenove inked in September to co-produce and handle world sales on a minimum of three features produced by Dezenove over the following three years.

“Veronica” will be put through the deal, said UMedia prexy Frederic Corvez.

The “Veronica” deal comes as, rolling off exposure at the 2010 Berlin Generation showcase, UMedia has sold Esmir Filho’s “The Famous and the Dead” to France’s Solaris Distribution, Italy’s Atlantide, Uplink in Japan and Portugal’s Alambique.

Turning on a 30-year-old woman who tries to make a life for herself in a violent Recife, Gomes’ third feature shoots in the northern Brazilian city this fall.

On “Veronica,” UMedia looks to cover 30% of the budget, allowing the film to qualify for French nationality, Corvez said.

The Brazilian director shot to fame with his debut “Cinema, Aspirins and Vultures,” which played Cannes’ Un Certain Regard in 2005.

The deal underscores the trend of many sales companies to try to tie down key talent, boarding projects at an early stage of production.

“It makes more sense, and is much easier: We can announce a film to the market and use every means to drum up buzz,” said Corvez.

At Cannes, UMedia is handling one of the current Official Selection hits to date, Peruvian pic “Octubre,” an Un Certain Regard screener by first-time directors Daniel and Diego Vega.

“It’s very different from most films from South America, a comedy-come-love-story with ironic deadpan humor,” Corvez said.

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