RDF USA names Mansfield as CEO

Exec replaces Coelen at reality show producer

U.K. shingle RDF Media, whose shows include “Wife Swap” and “Secret Millionaire,” has tapped a CEO for its Los Angeles-based U.S. offshoot.

Grant Mansfield, director of factual, entertainment and comedy, is adding CEO of RDF USA to his duties.

He will move to L.A. next month to replace Chris Coelen, who left in December after Natalka Znak, creator of ITV’s “I’m a Celebrity … Get Me Out of Here!,” was appointed RDF USA’s executive VP.

Mansfield will be responsible for all the shingle’s productions and operations in the U.S., reporting to RDF Media Group CEO David Frank.

Frank said, “I’m hoping that Grant’s presence will lead to much greater collaboration between our creative teams in the U.K. and the U.S.”

Mansfield joined RDF eight years ago as managing director of RDF Television from ITV company Granada.