Emerging Pictures, the company that digitally distributes specialty films and alternative content to its network of theaters, has struck a deal with Royal Opera House subsidiary Opus Arte for North American distribution of Opus Arte programming.
Offerings will include transmissions of live opera and ballet from the Royal Opera House in London as well as of legit productions of Shakespeare from London’s Globe Theater.
The Opus Arte content will join Emerging’s “Opera in Cinema” series, which also includes live operas from Milan’s Teatro alla Scala and Barcelona’s Gran Teatre del Liceu. Two new series, “Ballet in Cinema” and “Shakespeare in Cinema,” will be launched to accommodate the dance and legit shows.
The live-performance slate for Emerging Pictures, the Gotham-based company run by co-founders Barry Rebo and Ira Deutchman, expands at a time when alternative content in general has gained increasing traction with exhibitors and auds.
Gotham’s Metropolitan Opera and London’s National Theater are among the stage orgs that have struck deals for live cinema transmissions of their fare.
Classical music specialist Opus Arte releases about 30 DVD and Blu-ray titles per year; its programming also airs on TV. Emerging Pictures digitally distributes content to the 68 U.S. venues in its network, including arthouses and museums, as well as to theaters abroad.