×
You will be redirected back to your article in seconds

India probes television rating system

Government ministry seeks more transparency

The Indian TV industry is due for a shake-up.

The all important television rating point (TRP) system that determines TV content and dictates advertising spend has come under scrutiny, with the Indian Ministry of Information and Broadcasting announcing Wednesday that it has appointed a committee to overhaul it and make it more transparent.

Amit Mitra, secretary general of the Federation of Indian Chambers of Commerce and Industry, will lead the fact-finding body.

The TRP system is based on some 10,000 boxes in sample homes distributed among India’s 100 million cable and satellite homes by AC Nielsen subsid Television Audience Measurement that measure audience preferences.

The ministry cites “deficiencies” in this method and said in a statement Wednesday that it will examine “how misleading TRPs may not only impact broadcasters and advertisers but more importantly the viewing public.”

Mitra’s team will look at the “viability of the TRP system in portraying the demographic profile of the viewership in the context of viewing habits and sample size and coverage area including rural segments of the country.”

They will also determine viewership of all platforms including terrestrial, cable, satellite and IPTV and ensure that the selection of sample homes is transparent.

The committee’s report, due in three months, will also examine whether the TV industry needs a government-led accreditation body.

More TV

  • NCIS Los Angeles and NCIS New

    'NCIS: Los Angeles' and 'NCIS: New Orleans' Renewed at CBS

    CBS has renewed “NCIS: Los Angeles” for an 11th season, and “NCIS: New Orleans” for a sixth season. Both action drama are spinoffs of “NCIS,” which was renewed in early April. “NCIS: Los Angeles” follows a Naval Criminal Investigative Service division based in the City of Angels that is tasked with catching dangerous and elusive [...]

  • BRAZILIAN FLAGFRENCH OPEN TENNIS, PARIS, FRANCE

    Brazil’s Ancine Freezes Incentives, Threatening Film-TV Industry Paralysis

    Brazil’s Ancine agency, its foremost public-sector source of film funding, has frozen all of its incentive programs, potentially near paralyzing new production in Latin America’s biggest film-TV industry. The dramatic decision, which has left Brazil’s industry is a state of shock and intense fear for its future, comes as it has taken further hits. In [...]

  • TV Shows to Watch the Week

    TV Shows to Watch the Week of April 22, 2019: 'Gentleman Jack' and the NFL Draft

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Gentleman Jack” debuts on HBO, and “Kobra Kai” season two drops on YouTube [...]

  • Steve Golin The Revenant Spotlight Producer

    Steve Golin, Prolific Producer and Founder of Anonymous Content, Dies at 64

    Steve Golin, an Oscar-winning producer who was founder and CEO of Anonymous Content, has died of cancer. He was 64. Golin was a pioneer in blending the business of talent management with production. Anonymous Content, which Golin founded in 1999, worked with a stable of big name artists such as Steven Soderbergh, Emma Stone, Edgar [...]

  • The Iron Throne, which has been

    'Game of Thrones': Six Books for Fans to Read

    As the final season of “Game of Thrones” draws to a close, we’ve found six best-selling books that keep the stories of Westeros and beyond alive. From the original novels that inspired the hit HBO show, to collectible tomes that highlight behind-the-scenes secrets, these books make a great addition to your bookcase, whether you’re a [...]

  • CBS Sports, WNBA Strike TV Deal

    CBS Sports, WNBA Strike TV Deal

    CBS Sports and the WNBA struck a new deal to televise some of the league’s games, widening exposure for professional women’s basketball in the U.S. Under terms of the deal, CBS Sports Network will broadcast 40 live WNBA games in primetime and on weekends, starting Saturday May 25 as the league’s 2019 season gets underway. [...]

  • Robin Roberts Omarosa

    Disney Makes Big Play to Stay in NFL's TV-Football Game

    Robin Roberts is moving this week from mornings on ABC to primetime. And while the shift is temporary, the business machinations behind it are likely to continue. Roberts, best known for her regular appearances on “Good Morning America,” will serve this Thursday as an important presence on one night of ABC’s multi-evening coverage of the [...]

More From Our Brands

Access exclusive content